When marketing your business it’s important you know how to create an offer for your products and services… This applies more so to acquiring new customers because the cost to acquire a customer is […]

Do you have a customer journey map? Consider the last time you made a purchase… Not just a commodity purchase like your weekly grocery shopping list for milk and eggs, but something that required […]

Your business needs a unique selling proposition. Al Ries and Jack Trout, legendary marketing experts, write in their book: 22 Immutable Laws of Marketing… “If you can’t be first in a category, create one […]

Not getting any traffic to your website or visitors to your brick and mortar? Business owners know, the first step is “being found”… …the more your potential customers become aware of you, the greater […]

If you’re like any forward-thinking small business owner, you’re looking for how to increase sales. However, most advice you’re probably being given is “well just spend more money”. The only problem is—spending more money […]