Are you currently considering hiring a Facebook ad agency?
Nowadays, Facebook ad management can come in the form of full-service marketing agencies, specialized boutique agencies, consultants, and one-time freelancers.
If you’re looking to grow your small business, consider the 10 reasons below before you make your decision.
Hire a Facebook ad agency because…
1. Time is money
You don’t have the time. One of my favorite business books, The E-Myth Revisited, drives home the point that in order to grow your business, you must work on, rather than in your business.
Creating, managing, and optimizing your ad campaigns require an arduous amount of work when your primary focus should be directed on growth.
2. Cash is king
As the demand for Digital Marketing Managers grows, so will the annual salaries. On average, the annual salary for Digital Marketing Managers is at around $62,352; this is with bonuses aside!
With a monthly retainer, hiring an advertising agency will typically yield a much smaller cost. At SparkPPC for example, the starting price is over a whopping 400% less than the cost of hiring a full-time employee without factoring in the added cost of benefits (paid time off, insurance, and training).
3. Marketing expertise
I’m not here to brag, but, I know a thing or two about marketing to get the desired results you’re looking for.
As a small business owner, you’re once again tasked with growing the business not working in it. Leaning on the skills of a marketing professional is how you remove the burden of marketing from your daily To Do list.
4. Agile to change
The ability to turn around ad campaigns at a moment’s notice or run important ad performance reports is what makes hiring a Facebook ad agency an advantage to your business.
Keep in mind, this means a strong execution process has to be in place. Anyone offering advertising services should be able to convey the effects of any last minute changes to the original strategy.
5. Resourcefulness
Writing ad copy, designing ad images, creating the right audiences, and building out the campaigns are only a few of the factors that go into Facebook ads.
Ensure you’re hiring a Facebook ad agency that can meet those requirements.
6. Cutting edge
Facebook advertising for business is constantly evolving as Facebook rolls out new ad types and features.
Staying on the cutting edge of the advertising world is key to leveraging emerging technologies that can be of benefit to your Facebook campaigns.
7. Turnover
As is the case with any business, employee turnover is a costly reality. The cost of acquiring and training an employee who will eventually move on can be a real problem when focusing on growing your business.
As marketing professionals, agencies and consultants are unlikely to “quit” a client they’re crushing it for.
8. Quick results
Clickz.com calculates approximately 60% of global marketing spend is wasted each year. Marketing professionals test frequently. So they know what strategies work best for any particular goal.
Stop guessing by throwing away precious advertising spend and invest in someone that is knowledgeable and aligns with your business’s goals.
9. Scale your small business
Much like I mentioned above with E-Myth Revisited, you’ll need to scale your business by focusing on the macro instead of the micro, day to day tasks.
10. Build relationships
As the saying goes, “Your network is your net worth.” Working with marketing professionals is a great way to build your network and exchange ideas outside those in your business.
(Bonus) 5 questions to ask before you hire a Facebook advertising agency
1. What audiences will you be targeting?
You may already have customer personas that you use as a guideline to keep your marketing message in line. How is your Facebook advertising agency translating these personas into ad campaigns? Will they rely on Custom Audiences, Lookalike Audiences, or Interest targeting?
As a general guideline, Website Custom Audiences and Lookalike Audiences work best if you’ve got a Facebook pixel already placed on your site and have been building an audience organically. Targeting based on Interests is generally less accurate and more costly.
2. What tests and optimizations will you be running?
Facebook marketing professionals will be constantly be testing and optimizing ads and ad types. Ensure they test different audiences, ad images, ad copy, and call to actions.
On your end, ensure you have a proper sales funnel in place and your ad offer is remarkable.
3. How will you measure successful campaigns?
Your Facebook ad agency or consultant will need to work with you to establish the proper KPI (key performance indicators) to measure success.
Depending on your goals, if the CPDA (cost per desired action) can be a purchase, a form opt-in, a download, a page view, etc. Also, measure your ad success with ROAS (return on ad spend), which calculates whether your returns are worth the cost of running ad campaigns.
4. How often will you be reporting on the campaigns?
Ideally, you’ll want to see weekly reporting sent over to you in addition to a monthly table of performance statistics. Included in this report should be a qualitative analysis such as best performing ads, optimizations, key learnings, and upcoming tests.
This will give you an idea on how your agency is performing and what they plan on doing moving forward.
5. When should I expect results?
This question should probably be up higher. Setting clear expectations are the only way to make an agency/partner relationship work. Advertising campaigns take time and depending on your goals, your agency will have to provide an honest estimate on results.
Conclusion
When hiring a Facebook ad agency or Facebook ad consultant, there are multiple factors to consider. These 10 reasons to hire marketing professionals and the 5 crucial questions to ask before finalizing your decision are a step in the right direction.
