Where Are You Today?
What should you focus on next?
Introducing: The Business Lifecycle

There’s an infinite list of things to do and decisions to make when you want to scale beyond 7-figures.
So where should you focus right now?
4 Stages Of The Business Lifecycle
1. Startup
You’re trying to find product-market fit. You need to get your first group of customers to validate your offering.
You’re challenged with:
- Getting little or no sales
- Missing a repeatable sales channel
- Lacking an ideal customer profile (ICP)
You need to focus on getting traction.
- One type of customer
- One sales channel
- One product
- One offer
Get to $1M/yr.
2. Growth
You’ve been growing year-over-year and you have at least one proven way to get new customers repeatably.
You’re challenged with:
- Revenue is flat
- Cost to acquire a customer (CAC) is rising
- Lacking a full, end-to-end marketing strategy
You need to focus on refining your marketing strategy.
- Build out a full-funnel (awareness, up-sells, down-sells, follow-ups, etc.)
- Go wider and deeper (customer types, sales channels, products, offers, etc.)
- Track your numbers and KPIs
Get to $10M/yr.
3. Maturity
You’re generating revenue and healthy profit margins—but running the business day-to-day is chaotic and unsustainable. Your time is being stretched thin, meetings take up your whole calendar, and fires need to be put out constantly.
You’re challenged with:
- Lacking standard operating procedures (SOPs)
- Knowledge gaps and marketing leadership
- Time-starvation—as you get pulled in too many directions
You need to focus on creating systems.
- Define and standardize activities with SOPs
- Look for hidden revenue streams without costs
- Optimize cost centers and lower CAC
Get to $30M/yr.
4. Scale
You’re ready to scale by expanding and bringing new offerings to market in order to drive new sources of revenue
You’re challenged with:
- Product innovation has slowed down
- Competitors and savvy new entrants are taking marketshare
- Revenue is plateauing
You need to focus on strategic expansion.
Get to $50-100M+/yr.