It all comes down to building a relationship with your target customer. We call this the Know, Like, & Trust Factor. We only buy from those we know, like, and trust. If you haven’t built those three with your target…
In this guide we’ll cover the essential elements of a small business marketing plan. However, if you’ve never put one together then consider this your executive summary of marketing objectives with specific goals for your small business. You’ll be creating…
Your business needs a unique selling proposition. Al Ries and Jack Trout, legendary marketing experts, write in their book: 22 Immutable Laws of Marketing… “If you can’t be first in a category, create one you can be first in.” Because…
#GOALS are the starting point. We work backwards from a clearly defined SMART goal. The Real MVP. We begin with a minimum viable plan first and get fancy later. Proven Processes, Not Impulses. We follow proven frameworks over scratching an…
SWOT analysis is a widely used strategic planning tool that helps businesses identify their internal strengths and weaknesses, as well as external opportunities and threats. By examining these four key areas, companies can gain a clearer understanding of their current…
If you’re like any forward-thinking small business owner, you’re looking for how to increase sales. However, most advice you’re probably being given is “well just spend more money“. The only problem is—spending more money won’t necessarily guarantee more sales of…
When marketing your business it’s important you know how to create an offer for your products and services… This applies more so to acquiring new customers because the cost to acquire a customer is […] Do you have a customer…
Are you currently considering hiring a Facebook ad agency? Nowadays, Facebook ad management can come in the form of full-service marketing agencies, specialized boutique agencies, consultants, and one-time freelancers. If you’re looking to grow your small business, consider the 10…
Facebook Business Manager is a powerful tool designed for businesses and agencies to manage their Facebook Pages, ad accounts, and marketing efforts efficiently. It centralizes all of the assets and resources a business needs to run effective marketing campaigns on…
So you want to create a fool-proof ecommerce PPC strategy? First, let’s define what your advertising strategy would look like: Acquires new leads Nurtures them into prospects Converts them into customers That’s right! It should do all three at the…
